Why Your Business Reputation Begins in Your Car Park
Posted on: 15 August 2018
You will have put a lot of time and effort into your preparations as you get ready to open a brand-new commercial facility to members of the public. Your building is almost ready for action, you have found the perfect location and you hope to attract a significant number of prospects right from the start. You will undoubtedly be focused on sales and marketing and the all-important customer experience and will have put a lot of effort into laying out the interior of the building. However, have you put as much effort into first impressions and specifically the visitor experience as they leave the public highway and make their way to the front door of your shop?
Professional From the Start
It may be a hackneyed phrase, but first impressions really are everything, and they must be first class from the moment a new prospect encounters your operation. This means that you must not only have professional signage that is consistent with your brand at the entrance, but you must have a well-maintained entrance way and car parking area.
Half-Hearted Results
Some people think that they can get away with a gravel car park. However, this may create a bad impression, and you should at the very least lay down a paved surface.
Bad Impressions
If this is all you do, however, you may still create a bad impression, as people may be confused when they try and make their way towards your building. Do they see familiar road markings as they leave the public street to help them navigate their way safely and confidently to an open parking space?
Full Definition
To do the job properly, you need to lay down thermoplastic line markings that define traffic lanes, individual parking spaces, no-parking areas, disabled parking zones and other safety features. Many people take these signs for granted, but without them a busy commercial environment can be a confusing and unpredictable place.
Benefits of Thermoplastic
Furthermore, you should always choose thermoplastic and not just paint, as this professional product has many benefits over its more basic counterpart. Once it is applied, this type of line will be brighter, with enhanced reflective qualities and, importantly, will be slip-resistant in bad weather. It will also last a lot longer than ordinary paint when it is applied correctly, and you won't need to worry about maintenance as much.
Doing It Properly
Make sure that your brand shines as brightly outside as it does inside, by paying full attention to your line marking. To learn more about line marking products, contact a company like A1 Roadlines Pty. Ltd.
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